BLOG: London Fashion Week Men's 2020 Report: Electric London with Johnnie Sapong


Johnnie Sapong, at The Wall Group for Electric London, was busy backstage styling hair for A-COLD-WALL and Oliver Spencer's shows at London Fashion Week Men's SS20.


Johnnie walks us through his inspiration for each show and describes how he achieved each look...


Oliver Spencer: Inspiration

The style at the Oliver Spencer show was inspired by Wong Kar-wai's In The Mood For Love, and pays homage to the vibrant atmosphere of Hong Kong's famous markets.

"The hair is groomed with a slick back elegance reminiscent of the classic film. It's all about that '60s elegance within film and cinematography," Johnnie says.

"Think Peter Tosh meet Bruce Lee meet David Bowie!"


The look

For perfect '60s cinema style, Johnnie started with a generous amount of ElectricP*-4 Preparation Spray applied directly to the hair and worked in from roots to ends.

A cocktail of Electric ºC-4 Shaping Paste and Electric ºC-1 English Rose Serum was then liberally applied until the hair was completely wet for a glossy, slick finish.

A hair net was then placed over the hair, it was diffuse dried on a low, slow speed, ensuring that it was set with no frizz. Once the net was removed, stray hairs were touched up with the cocktail.

Electric ºC7e.Spray was then applied for long-lasting hold.




"THE HAIR IS GROOMED WITH A SLICK BACK ELEGANCE REMINISCENT OF THE CLASSIC FILM, IN THE MOOD FOR LOVE. IT'S ALL ABOUT THAT '60S ELEGANCE WITHIN FILM AND CINEMATOGRAPHY." - JOHNNIE SAPONG, THE WALL GROUP FOR ELECTRIC LONDON.


A-COLD-WALL: Inspiration

Johnnie gathered his inspiration for A-COLD-WALL from four different earthy materials and elements; clay, glass, lead and water, all showcasing deconstructed looks with added texture.


Look One: Clay

To prep for the clay look, Johnnie applied a generous amount of ElectricP*-4 Preparation Spray directly onto the hair and worked the product in with his hands to add hold.

This was then mixed together with the Electric ºC-8 Invisible Volume Chalk and metallic powder and added to the hair across the top of the head and forehead. The look was finished off with Electric ºC7e.Spray.




Look Two: Glass

ElectricP*-4 Preparation Spray was again used to prep the hair, before Johnnie took small sections at the front of the hair and secured hair at the root using black plastic hair ties.

Electric ºC7e.Spray was sprayed, worked and combed through each section of the hair from the mid lengths to the ends. Sections were then taken out at alternate angles, straightened and alternated with the crimper, before finishing with a light spritz of Electric ºC7e.Spray for added hold.


"THE INSPIRATION FOR A-COLD-WALL WAS FOUR DIFFERENT EARTHY MATERIALS AND ELEMENTS; CLAY, GLASS, LEAD AND WATER, ALL SHOWCASING DECONSTRUCTED LOOKS WITH ADDED TEXTURE." - JOHNNIE SAPONG, THE WALL GROUP FOR ELECTRIC LONDON. 

Look Three: Lead

The lead look was prepped with ElectricP*-4 Preparation Spray and hair grips were added around the front of the face to represent pieces of lead.

This was then finished with Electric ºC-8 Invisible Volume Chalk to add texture and Electric ºC7e.Spray for long-lasting hold.


Look Four: Water

Again, the water look was prepped with ElectricP*-4 Preparation Spray, worked from roots to ends to achieve the wet look.

Front pieces of the hair were sectioned out, stuck around the forehead and tucked behind the ears using Electric ºC-2 Smoothing Cream.

The roots were diffuse-dried with a hair net, keeping hair flat, smooth and in-place before ElectricP*-4 Shaping Paste was added for a smooth finish, with shine to the mid-lengths and ends achieved with Electric English Rose Serum.